Café Aromas brings specialty coffee grown by women producers in Colombia to the Spanish market. See how it collects in euros and pays its growers locally in Colombia — from origin to roastery, without the correspondent-banking wait.
~4.2%
of annual supplier volume kept in the business
Seconds
not days to settle
Café Aromas is a Colombian specialty-coffee brand founded by Dailyn Valdivieso, built around single-origin coffee grown by women producers in the mountains of Valle del Cauca. The company brings that coffee to the Spanish market, selling both directly to consumers and to businesses — offices, cafés, and resellers.
More than a coffee brand, Café Aromas is a mission: getting more value back to the smallholder women growers at origin, with a focus on quality, sustainability, and fair recognition of the people who cultivate the coffee. That mission runs directly through how the business moves money — because every euro that doesn't leak into the banking chain is a euro that can reach the farm.
Café Aromas runs a classic import trade flow: revenue is earned in euros in Spain, while the producers and cooperatives who supply the coffee need to be paid in Colombia. Bridging that Spain-to-Colombia gap through traditional banking created friction on every restock.
International bank wires from euros to Colombian pesos typically take 2–5 days to arrive, moving through correspondent-banking chains that add fees at each step and apply an FX markup that quietly compresses margin on a premium, thin-margin product. For a young business, that combination is costly twice over: it slows down payments that are tied to harvest and shipment timing, and it erodes the very value the brand exists to pass back to its growers. On top of the cost, reconciling supplier payments across the supply chain added an operational load for a small team.
Café Aromas collects its revenue in euros in Spain, then uses VirtuaBroker to convert those euros and pay its producers in Colombia in local currency. Instead of pushing a euro wire through a chain of correspondent banks, the platform handles the conversion and the cross-border leg, and suppliers receive Colombian pesos locally.
Payments are built to settle in seconds at the infrastructure level, against the 2–5 days typical of a traditional bank wire — so producer payments keep pace with the supply chain instead of holding it up. Because the conversion happens on the platform rather than through layered banking spreads, more of each payment's value stays with the business and reaches the growers. The result is one predictable way to pay suppliers at origin: euros in, pesos out to producers, minutes in between.
Moving supplier payments onto VirtuaBroker changed three things for Café Aromas.
Payments to producers now move at the pace of the supply chain rather than the pace of the banking system — releasing on the same timeline the business works to, instead of waiting on multi-day international wires. Converting euros to pesos on the platform, rather than through correspondent-banking spreads, means more of each payment's value stays in the business and reaches the growers at origin — which matters directly for a brand built on returning value to its women producers. And paying suppliers in their own currency, from one platform, replaced a fragmented banking process with something predictable enough for a small team to run without friction.
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